What does Waggish mean?
Waggish is an outdated English word that means someone who is naughty, flirty and funny! When coming up with the name for the brand, this adjective was exactly the one-word name that perfectly sums up the whole identity.
Often people assume it's an Arabic word because of the "ggish" part. In some dialects, it does truly sound like other Arabic words. A customer told us that there is a similar word in her dialect that also describes someone naughty and energetic (a win!).
It's pronounced as wa·guhsh - not Wa-geesh or Wa-jish. This would help.